Super Bowl XLV: Hollywood Ad Babylon (Video) | Adweek Super Bowl XLV: Hollywood Ad Babylon (Video) | Adweek
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Super Bowl XLV: Hollywood Ad Babylon (Video)

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Autos, quick serve and retail aren't the only advertising categories taking advantage of the Super Bowl as a promotional platform. Collectively, Hollywood movie studios are investing more than $20 million in the game. Super Bowl host Fox Broadcasting also will have a major presence in the event, promoting much of its current slate of programs, along with some upcoming series.

Adweek's Alan Frutkin looks at the nexus between Dallas and Los Angeles, and offers a quick preview of what to expect from Hollywood in the Super Bowl.

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To view the video, click on the player below: