Autos, quick serve and retail aren't the only advertising categories taking advantage of the Super Bowl as a promotional platform. Collectively, Hollywood movie studios are investing more than $20 million in the game. Super Bowl host Fox Broadcasting also will have a major presence in the event, promoting much of its current slate of programs, along with some upcoming series.
Adweek's Alan Frutkin looks at the nexus between Dallas and Los Angeles, and offers a quick preview of what to expect from Hollywood in the Super Bowl.
Click Here to Visit the Adweek Super Bowl Hub
To view the video, click on the player below: