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Frito-Lay is introducing a compostable bag for SunChips and, as a child’s voiceover explains in a spot for the brand from Juniper Park: “If we all made a change, it could lead to some pretty amazing things.” The commercial shows eco-minded folks placing pristine images of beaches and trees over pictures of the same terrain strewn with litter. Um, it might make more sense for them to remove the trash rather than cover it up, but the spot, which features the song “Beautiful World” by Tim Myers, makes a worthy point.
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