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SunChip’s new compostable bag is getting an added promotional boost today with an Earth Day announcement from Current TV that this consumer-generated ad, created by Brooklyn’s Heather Kramer, won the marketer’s contest and will run on prime-time TV. Current TV co-founder Al Gore chose the winning ad. It uses stop-motion animation to tell the story of how Kramer got her “lazy” roommate to correct his environmental misstep, throwing the empty chip bag in the trash.
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