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Sun Life Financial’s recent deal to have its name affixed to Dolphins Stadium, host to Super Bowl XLIV, paid off big time. The Toronto-based financial firm, which paid $5 million per year for the naming rights, received more than $26 million in media value, according to FrontRow Analytics, a division of Front Row Marketing Services, owned by Comcast-Spectacor.
In 68 sequences, Sun Life received verbal mentions, on-screen text and stadium signage.
Sun Life Financial naming rights deal with Dolphins Stadium was secured just in time for the Pro Bowl and Super Bowl.
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