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LOS ANGELES-Drypers Corp., makers of Drypers Disposable Diapers, has named Suissa Miller its advertising agency, following a search.
The Los Angeles agency prevailed over two other finalists, Grant/Jacoby in Chicago and Hajjar and Partners in Marina del Rey, Calif. There was no incumbent.
Billings are expected to be in the $10-12 million range, even though the company’s previous ad spending has been less than $1 million annually, according to Competitive Media Reporting. Advertising is expected to include national broadcast, print, direct and Internet.
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