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Suissa Miller, agency of record for American Honda Motor Co.’s Acura division, will handle a new dealer marketing program for the luxury line that is currently in the works, the Torrance, Calif.-based client confirmed.
While all of the details have not yet been worked out, Honda spokesman Mike Spencer said the Acura initiative would employ a “relevance-based marketing” scheme modeled after the dealer program the company established for its Honda division, which is handled by Rubin Postaer and Associates, Santa Monica, Calif.
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