Subway is placing the $6 million account for its Texas markets into review, said industry sources last week, following a split with Marc USA/Dallas.
Dallas consultant Peter Mitchell has been retained to handle the review. Both Mitchell and officials at Subway declined to comment when contacted by Adweek.
Marc USA/Dallas, the restaurant's previous agency for most of its Texas markets, was notified last week by the client of its intention to initiate a search. Predecessor agency Hadeler Sullivan & Law had won the business in a 1997 review.
"They told me they were going to split the business between a buying service and for the administrative part find a marketing services company or just hire someone," said Marc USA/Dallas president David Hadeler. "They felt that they didn't need an advertising agency, and I had to agree with them. There's no creative or strategy associated with [the account]. They know what they need and they're capable of buying it. I hate to see them go, but I'm
not about to argue with logic."
Oklahoma City agency Mason & Moon confirmed it has been approached by Subway to help out during the review process. "We have agreed to act as interim agency through late 2000 to give them plenty of time to identify a list of agencies," said Mason president Sammy Moon.
Mason & Moon, a roster agency since 1991, now serves more than 500 Subway locations in 13 markets, including Wichita Falls, Amarillo and College Station, Texas. The latter two were shifted to the agency early last year.