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NEW YORK Move over Jared, here comes Michael Phelps. Subway, the largest franchised restaurant in the world, announced a long-term partnership with the Olympic gold medalist.
Since winning eight gold medals at the Summer Games in Beijing, Phelps has been in serious demand. He has partnered with Kellogg Corn Flakes, Rosetta Stone, Speedo and Visa as well as hosted Saturday Night Live.
Subway itself is also on a hot streak. Its $5 footlong promotion has helped insulate the quick-service restaurant chain from the effects of the faltering economy.
Phelps’ deal is of an exclusive nature, so he cannot partner with other restaurant chains including McDonald’s, which he had been linked to during the Olympics.
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