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NEW YORK Fallon has won the creative portion of the estimated $220 million Subway business following a review, the client confirmed.
The Minneapolis-based Publicis Groupe shop bested independent Wieden + Kennedy in Portland, Ore., Interpublic Group’s Deutsch in New York, and Omnicom’s Goodby Silverstein & Partners in San Francisco.
Media duties, which had not been in review, remain at Grey Global Group’s MediaCom.
A consortium of decision makers, including about 14 franchisee board members and Subway marketing director Chris Carroll, chose Fallon.
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