Subscription Shopping: Fad or the Future?

Buying online has never been easier for the consumer

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Lazy shoppers have never had it so good. Thanks to e-commerce, consumers have been making purchases without moving their butts for years. But a wave of new subscription startups want to take care of the selection process too.

Yes, Fruit-of-the-Month and similar clubs have been around for decades. But the latest services take advantage of the Web by automating and curating an endless range of purchases.

Hoseanna, which ships monthly must-have toiletries, cuts to the chase with a tagline that says it's "the Netflix of nuisance products."

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