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A new consumer intelligence study suggests that American marketers should focus on the workplace for advertisements in deference to in-home initiatives.
Americans are now spending 60% of their waking hours at work, per BIGresearch, Cleveland. Further, nearly half of at-work consumers are shopping or making purchases on either their drive to or from work, or during their lunch break.
“The American workplace has become the most lucrative marketing channel for advertisers looking to connect with consumers where they eat, shop and socialize,” said Stephanie Molnar, CEO of Workplace Media, which places ads aimed at consumers in the workplace, in a statement.
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