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A new study from EYE Corp., which operates advertising in 250 malls, found that two types of mall shoppers are still spending: young Adults 18-24 (Carefree Spenders) and Women 25-44 (Power Moms). Both groups spend more than the average shopper—$148 per trip for Carefree Spenders and $251 per trip for Power Moms, versus the average shopper’s $89 per trip.
The results were based on 1,020 exit poll interviews with adults aged 18 to 64 conducted by Arbitron in November.
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