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To reach consumers in New York, try out-of-home advertising in public transportation locations, which are frequented by 41 percent of the population. In San Francisco, coffee shops are a good bet, visited regularly by 50 percent of the populace. Nearly 34 percent of Minneapolis residents are big patrons of bars and pubs.
Those are just some of the highlights from the second phase of Posterscope USA’s out-of-home consumer survey, the first market-specific out-of-home study in the U.S.
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