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Back-to-school sales will continue to drop this year, according to projections from The Integer Group. The global retail marketing agency teamed up with M/A/R/C Research to complete the study, which found that 36 percent of U.S. consumers, constrained by tight budgets, will not do any back-to-school shopping this season.
A decline was already evident in 2013, with a dip of 3.5 percent from the prior year. This year, a drop of nearly 5 percent is projected.
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