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Fueled by the beauty industry’s focus on natural ingredients, the number of organic and “ethical” cosmetic products introduced this year is up 23% from 2007, per a new study released by Mintel this week.
The study found that nearly 30% of all U.S. beauty products launched this year were organic, ethical or all natural. Globally, one in every seven products was organic, ethical or all natural, while last year it was one in every nine. Mintel, Chicago, attributed the rise to beauty companies wanting to unmask the ingredients in cosmetic formulations.
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