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A handful of the most effective ads that aired on TV in the last quarter—from April 1 to June 30, 2015—were to-the-point spots in which brands showed off new products or services.
Analytics firm Ace Metrix released its list of top-scoring ads for the second quarter in 31 different categories, from apparel and footwear to financial services. Google's "Questions" ad for the Google app came out on top.
The Google spot received an Ace Score, a ranking of creative effectiveness determined by how viewers react to spots, of 654 out of 950.
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