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Americans are gradually warming up to the idea of buying things via their mobile phones, particularly young adults and men, found a new study conducted by Harris Interactive for the mobile credit card security firm Billing Revolution.
Harris surveyed 2,029 adults from April 29 to May 1; 1,883 of those surveyed were cell phone owners (93 percent). Close to half (45 percent) said they think that shopping via cell phones is “somewhat safe,” though just over a quarter (26 percent) feel that mobile shopping is completely safe.
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