Study: 'Green Evangelists' Are Spreading Eco-Friendly Message | Adweek Study: 'Green Evangelists' Are Spreading Eco-Friendly Message | Adweek
Advertisement

Study: 'Green Evangelists' Are Spreading Eco-Friendly Message

Advertisement

While some studies say that consumers have grown weary of "green" living and are ready to toss recyclable cans in the same bins as their low-carb crackers, a new study by AMP Agency found that green attitudes and behaviors are less of a fad and, instead, are the makings of a macro movement.

For its Green AMPlified study, AMP surveyed 3,200 consumers ages 18-49 to capture opinions, beliefs and perceptions of people's relationships with the "green movement." Nineteen percent of respondents were defined as "Influentials" or "Green Evangelists"