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Americans want an easier way to assess the nutritional value of their food, according to a new survey from Guiding Stars Licensing Co. The survey, conducted by Kelton Research and drawing on the responses of 1,000 individuals, found that 74 percent of consumers hold negative views of the Nutrition Facts Panel on food products.
Twenty eight percent of respondents said food labels are “exhausting to read,” and 24 percent found them “difficult to understand.” Eleven percent said they were “not helpful” and “something to ignore.”
“Our
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