Study: E-mail Marketing Preferred
NEW YORK Web users are far more willing to share personal information with marketers via e-mail than on social networking sites, according to new research commissioned by lead generation specialty firm Pontiflex.
The new study, conducted by Harris Interactive, found that just 12 percent of online adults have been willing to share information like their Facebook user name or their Twitter handle with a brand in exchange for information or promotional offers. However, a whopping 96 percent of online adults who have actually taken the step of providing brands personal information have shared their e-mail addresses with marketers.
That
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