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Out-of-home digital displays are popping up everywhere, and they’re getting noticed. More than 70 percent of the U.S. population, or 181 million, have viewed a digital video display in the past month, according to a new Arbitron study to be released Tuesday (May 25). More than half of the population, 52 percent or 135 million have viewed digital video display in the past week.
The study, based on surveys of 1,700 people, provides the industry’s first universe estimates for 19 different venue categories, making it easier for advertisers to compare the reach of individual networks to the potential reach of the venue.
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