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Consumer-centricity is among the key factors of success in retail, according to a new study measuring how retailers and consumer products manufacturers use consumer-centric data and analysis to drive their businesses.
According to Being Consumer-Centric: A Retailer and Manufacturer Update, produced by IDC Global Retail Insights and sponsored by Demandtec and Precima, companies are seeing benefits from consumer focused, but more opportunities are available.
Findings of the survey include:
• Most retailers (75 percent) and consumer products manufacturers (58 percent) rank consumer centricity as a top-three success factor.
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