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Word-of-mouth about Coke has exploded, as if someone dropped a Mentos mint into a bottle of its diet version.
According to a new study released by the Keller Fay Group, Coca-Cola is currently the most talked about brand in America. The ranking was drawn from 25,142 consumer conversations conducted between January and August 2008.
“They’ve been working [W-O-M] channels pretty adeptly, and clearly have learned a great deal since turning their corporate nose up at all the Diet Coke/Mentos experiments a couple of years ago,” said Gerry Khermouch, editor of Beverage Business Insights, West Nyack, N.Y.
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