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Ads on casual gaming sites lift brand awareness and recall substantially, according to a study sponsored by NeoEdge Networks, a Mountain View, Calif., company that runs ads in those environments.
Unsurprisingly, the study found that ads NeoEdge ran for Zappos resulted in 56 percent of users having a favorable impression of the brand for enabling their game play. As a result, users had a three to five times increase in awareness of Zappos’ new offerings in men’s clothing.
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