Study: Blacks More Attached to Media Brands Than Whites

Report bodes well for Google and Apple

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African-American consumers are more emotionally attached to brands than whites, especially when it comes to media companies, according to a study from NewMediaMetrics (NMM). On average, according to the New York-based marketing firm’s report, blacks are 7 percentage points more attached to broadcast and cable channels while showing 5 percentage points more affinity toward digital properties.

NMM conducted an online survey of more than 2,500 black and white adults in April and May, asking them questions designed to demonstrate emotional attachment to brands.

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