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LeBron James, Peyton Manning and Serena Williams are tops in their sports and make great spokespeople for any marketer. But they are also at the top of a less-flattering ranker—endorsing junk food marketed to youth.
The NBA, NFL and WTA champs were the top three athlete endorsers promoting unhealthy foods in TV, radio, print and online ads reaching teens 12 to 17, according to a new study by the Rudd Center for Food Policy and Obesity at Yale.
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