Stress Monster

By Adweek Staff

March 1, 2007, 12:00 AM EST
Advertising & Branding

What appears to be a gigantic robot stomps through city streets to Queen’s "Under Pressure." As the music builds, we see the robot is made of all kinds of daily stresses. As the run progresses, these stresses fall away to reveal a man out for his daily run. "Fit has a feeling and a water."

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