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Nestle is linking family dinnertime with healthy relationships in a new TV and Web push for its Stouffer’s brand.
Called the Stouffer’s “Let’s Fix Dinner” challenge, the effort—now in its second year—encourages parents to eat more Stouffer’s meals with their children. The move comes as consumers spend more time at home, and turn to frozen and shelf-stable meals in a tough economy.
TV spots, via the New York office of JWT, began running this month. One shows all the benefits of a family meal.
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