The Story Behind Kim Kardashian's Multi-Million Dollar Hit Mobile Game

Incorporates real life, from family members to travels

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In 2013, Glu Mobile's CEO Niccolo de Masi wanted to rebrand one of his company's games, then called Stardom: Hollywood. He needed a major Hollywood name who could get people excited about the app's simple premise of players working to become A-list celebrities by starring in photo shoots and appearing at high-profile events.

Enter Kim Kardashian West. Since the revived game launched last year on June 22, Kim Kardashian: Hollywood netted $74.3 million in 2014, with 80 percent to 85 percent coming from players who buy virtual power-ups to speed through the game.

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