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Giant Food and Stop & Shop, two of the nation’s biggest regional supermarket chains, announced they are bagging their old store designs and logos.
The sister companies, both divisions of international supermarket operator Ahold in the Netherlands, unveiled a new store logo design this morning (Aug. 21) as part of a major rebranding effort. At the core of the campaign is the redesign of 570 total Giant Food and Stop & Stop stores to reflect changing consumer needs–namely low prices and quality food.
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