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Stop & Shop Supermarket Co. said Thursday it rolled out Modiv Media’s Scan It! scan-and-bag system in additional 50 stores. With the new locations, the hand-held, self-service and electronic coupon devices are now in a total of 145 Stop & Shop and Giant Food stores.
Launched in Aug. 2007, the Scan It! system is designed both to save shoppers time, and offer targeted promotions based on current shopping behavior and purchase history. Here’s how the system works: Shoppers pick up a hand-held device as they enter a store and scan their loyalty cards, allowing the system to track the shopper’s progress through the aisles.
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