Stolichnaya Ventures Into the 'Wild Wild East'

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Spirits company SPI Group this week unveiled a new campaign for its vodka, with a bold pitch that states: “In a world of gold diggers, hustlers and pretenders, Stolichnaya is the only true thing.” The effort is meant to modernize the brand, and targets 25- to 34-year-old vodka drinkers.

Somewhat mimicking Russia’s current club scene, the ads feature intriguing images like a blindfolded woman with luscious red lips, blowing out cigarette smoke that forms the text: “smooth like an alibi.”

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