Stipple and Justin Timberlake Are Helping Brands Monetize Images Across the Web | Adweek Stipple and Justin Timberlake Are Helping Brands Monetize Images Across the Web | Adweek
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Stipple Helps Brands Make More Money From Online Images

Justin Timberlake is a backer of the startup


Specs

Who CEO, co-founder Rey Flemings (l.);CTO, co-founder Michael Dungan
What Image-focused technology company
Where San Francisco offices

Digital image company Stipple has Justin Timberlake as a backer—as well as kingmaking VC firm Kleiner Perkins—but it’s also worthy of attention because it can help brands make more money off of their online images. The 15-person company, which has received $9 million in funding since its 2010 launch, gets pegged as an image-tagging platform that appends brand labels or product-shopping buttons to photos, but CEO and co-founder Rey Flemings said “the real invention is how to recognize a photo and what information comes with it,” whether it appears on a marketer’s site or someone’s Tumblr.

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