Steve Young's Toyota Shill Becomes a Family Affair

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Steve Young is continuing in his familiar role as spokesman for the Northern California Toyota Dealers. This time, his wife Barbara is along for the ride.

The affable former quarterback and future NFL Hall of Famer is featured in two spots breaking now from Hoffman/Lewis in San Francisco. Campaign spending was not released.

Barbara Young appears in a 30-second spot for the Toyota Highlander sport utility vehicle. “The idea came from the vehicle itself,” agency creative director Sharon Krinsky said.



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