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Steve Sternberg, a 27-year Interpublic veteran and one of the more widely respected and oft-quoted TV research executives on Madison Avenue is out, effective July 15, the company has confirmed.
Most recently Sternberg was evp audience analysis at IPG’s research and marketplace intelligence unit, Magna, which has been undergoing a transformation over the past year.
Last September IPG hired Elizabeth Herbst-Brady to run the unit as president with a mandate to reshape its focus.
At the time of the hire, Mediabrands CEO Nick Brien said that Herbst-brady, “recognizes the emerging patterns of the future of the media business and will be able to harness it for our clients.
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