Stern Agency Wins Media Buying, Retail Creative Account Of Sunny's

Despite its apparent underdog status in the agency review of regional camping retailer Sunny’s, The Stern Agency in Columbia, Md., prevailed over three larger shops.
The Stern Agency, which billed $4 million in 1997, outshone competitors Earle Palmer Brown in Bethesda, Md.; Adworks in Washington, D.C.; and MGH Advertising in Baltimore, the client confirmed last week.
Sunny’s was prompted to seek an agency after its newly appointed president announced “aggressive expansion plans,” said Cathie DeGonia, client director of marketing and advertising, who was managing the account in-house.
The Stern Agency had some aggressive plans of its own, according to its president, Ed Stern.