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The catwalk is coming to the mobile screen. Trying to expand her visibility with a bigger audience in a crowded luxury fashion market, Stella McCartney is adding a mobile component to her holiday marketing campaign for the first time.
McCartney partnered with Millennial Media, which created the mobile campaign and is running it on various sites in its advertising network. The mobile branding effort is meant to raise awareness of and get consumers to interact with McCartney’s collections.
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