Stella Artois will be joining Anheuser-Busch’s perennial Super Bowl showing for the first time this year with a 60-second commercial from Mother, New York, that will continue its “She is a thing of beauty” campaign.
The brewer, which became Anheuser-Busch InBev in 2008, is advertising the Belgian import along with best-selling brands Budweiser and Bud Light.
“We’re excited to build on the success Budweiser and Bud Light have enjoyed during Super Bowl’s past and are excited about the potential this opportunity holds for an up-and-coming brand like Stella Artois,” said Dave Peacock, president, Anheuser-Busch.
The Clydesdales, which first appeared in a Super Bowl Budweiser commercial in 1986 and have appeared in 12 ads on the big game, will continue the tradition with a commercial called “Wild West” from Anomaly, New York, which will co-star actor Peter Stormare as a “thirsty gunslinger with an itchy trigger-finger.”
For the first time, Budweiser is building anticipation for its Super Bowl investment by teasing the Clydesdale commercial with 15-second versions to run on Sunday’s NFC and AFC Championship Games on Fox and CBS. The ads will tell viewers “To be continued: Feb. 6, 2011.”
It is also releasing an iAd the day after the Super Bowl that will feature behind-the-scenes footage, free iTunes downloads and a 24-hour takeover of all iPhone applications accessible to adults 25 and over.
“We think people will enjoy the ad and we look forward to sharing a taste of it with fans two weeks before Super Sunday,” said Rob McCarthy, vp of Budweiser, Anheuser-Busch.
Bud Light will continue its “Here We Go” positioning with three new 30-second commercials from DDB, Chicago; and Cannonball, St. Louis.