Static Clouds Google TV
By almost any measure, Google is an extraordinary success — except when it comes to traditional media.
After launching ambitious plays to digitize the radio and print businesses in recent years, the search giant eventually bailed on them. Now, several media executives are wondering about the company’s long-term commitment to its fledgling Google TV business. “I think 2010 is a make-or-break year for Google TV,” said Tracey Scheppach, svp, director of video innovation for SMG. “A lot of people are wondering what role it will ultimately play for Google — big, small or not at all.”
Scheppach
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