State Street "Buried Treasure"

This State Street SPDR ETF spot feels much longer than 60 seconds. The lilting soundtrack and monochrome cinematography — intended to appeal to highbrow upscale investor types with a predilection for old foreign films, perhaps — intensify the draggy effect. Now, the client is touting the benefits of investment “precision,” which connotes a steady, deliberate pace, so the creative seems on strategy. And the tale of a cute pooch that tempts a fetching female friend with various dug-up objects is certainly well told.