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State Farm has tapped Steve Harvey for a series of digital comedy shorts on a range of topics of interest to car and home insurance consumers.
The first short premiered at Harveyknowsbest.com today (Monday) to coincide with National Teen Driver Safety Week, which runs Oct. 19-24. It features an animated version of Harvey going through a stand-up bit about his son’s request for a brand new Escalade. There are 48 digital shorts planned, which will roll out over the next year.
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