Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Newly formed ONE/x here is diving into the Olympics opening ceremony tonight with a commercial for high-definition television maker Vizio.
Called “Splash,” the 30-second spot shows an athlete executing a spectacular slow-motion dive as a voiceover explains that the Vizio 1080 P display’s 120-Hertz smooth-motion video feature yields impressive picture quality.
Jason Wulfsohn, ONE/x cd and also the spot’s director, said the effort emphasizes the brand’s superior technology — a change of strategy from past ads that focused on price.
Wulfsohn, media director Ben Tiernan and account head Duffy Humbert founded ONE/x (meant to suggest “inversion”) earlier this year.
Vizio
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in