Starbucks Sets Eco-Friendly Goals for New Stores | Adweek Starbucks Sets Eco-Friendly Goals for New Stores | Adweek
Advertisement

Starbucks Sets Eco-Friendly Goals for New Stores

Advertisement

Not just the logo will be green at Starbucks’ new stores. On Thursday, Starbucks announced that the company aims to earn LEED certification on all new company-owned stores beginning in 2010.

Among the company’s eco-friendly goals for all new company-owned stores are that 50 percent of each store’s energy be derived from renewable sources, and that they will be 25 percent more energy efficient. The company has set long-term goals including replacing all stores’ incandescent bulbs with LED bulbs and ensuring 100 percents of its cup supply is reusable or recyclable by 2015.

Beyond the energy-saving measures, the company aims to give its stores a more local feel. All new and renovated stores beginning in 2010 will tap the skills of local craftsmen and use materials associated with the store’s neighborhood.

One recently built store that reflects this new strategy is the company’s 1st Avenue and Pike Street store in Seattle, opened in March of 2009. The bar’s leather façade is made of scrap leather from local shoe and automobile factories, the cabinets from fallen trees in the Seattle area, and the community table from a nearby restaurant.

“We recognize the importance of continuously evolving with our customers’ interests, lifestyles and values in order to stay relevant over the long term,” said Arthur Rubinfeld, president of Starbucks Global Development, in a statement. “Ultimately, we hope customers will feel an enhanced sense of community, a deeper connection to our coffee heritage and a greater level of commitment to environmental consciousness.”