Starbucks "The Big Picture"

Walk into any Starbucks today with a reusable tumbler and you’ll get a free cup of coffee for your effort. To promote its “Shared Planet” environmental initiative, Starbucks and its agency BBDO New York invited customers to exchange their cups for travel mugs and use their paper cups to create an image of a Sequoia tree in the middle of buzzing city traffic. With director Lance Acord at the helm and the joyful music of The Drums’ “Let’s Go Surfing” backing the action, the result is this cheery clip of New Yorkers working together to create striking street art.