Staples, in Review, Looks to Consolidate Communications Business | Adweek Staples, in Review, Looks to Consolidate Communications Business | Adweek
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Staples Issues RFP in Bid to Consolidate

Roster shops include McCann, MediaCom, Razorfish

Photo by Jin Lee/Bloomberg via Getty Images

Staples has circulated a request for proposals in an effort to consolidate all of the company’s integrated communications efforts, sources said.

Staples' roster shops include McCann Erickson, whose ads featured the retailer's "Easy Button" marketing device; MediaCom; Razorfish; and various public relations shops. Select Resources International in Santa Monica, Calif., is believed to be handling the search which may assign all of the marketing disciplines to one holding company.

In 2012, Staples spent nearly $85 million annually in measured media, according to Nielsen.

In late 2011 the Framingham, Mass.-based company reached out to creative agencies for ideas about its branding needs, joining a long list of retailers—including Sears, Best Buy, JCPenney, Dick’s Sporting Goods, Foot Locker and Radio Shack—that sought new ideas amid the economic head winds of the recession.

A Staples representative, SRI and the agencies could not immediately be reached.

 

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