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Taking a page out of McDonald’s marketing book, Staples has launched its own “dollar deals.” The program, which will run for the month of January, offers Sharpies, Bic pens, writing pads, paper clips and other items for $1.
Ads, which broke Jan. 4, target business owners in search of savings. The first spot said: “This is more than my easy button. iIt’s my save so much we can finally get office chairs button” and “the bring back the morning doughnuts button.”
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