Stanley "Hammerhead"

In ads for tools, men aren’t dainty metrosexuals. But, as we see in a new spot by Mullen for The Stanley Works, modern-day manliness differs from the crew-cut version of yore. At a construction site, a muscular guy in a cut-off shirt is driving nails into a wall with his forehead rather than with a hammer. This may look odd to you, but his co-worker knows, without being told, what the problem is: “Carpenter’s elbow again? That’s the worst pain there is.”