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Toyota Motor Sales USA has launched its 1998 model year campaign with the new theme, “Everyday,” replacing the long-standing “I love what you do for me.”
The new ads from Saatchi & Saatchi Pacific in Torrance, Calif., consist of an image spot–in a 60-second and a 30-second execution–and six model spots. Ads broke Sept. 14 on national TV.
People are the focus of the image spot, titled “Affirmations,” with individuals responding to the question, “All you have is today.
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