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NEW YORK Bartle Bogle Hegarty here has landed creative duties on Coca-Cola’s Sprite following a “jump-ball” competition against Wieden + Kennedy, sources said.
The brand’s major media spending totaled nearly $25 million last year, according to Nielsen Monitor-Plus.
Sprite’s previous lead agency was MDC Partners’ Crispin Porter + Bogusky in Miami. Crispin landed Sprite in 2005 after a creative shootout with Ogilvy & Mather in New York, the brand’s incumbent lead shop at that time.
Sprite becomes BBH’s second Coke brand, along with Vitaminwater, which the Publicis Groupe-backed agency added following a pitch last month.
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