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CHICAGO Havas’ Euro RSCG has expanded its relationship with Sprint, winning a piece of the telecommunications company’s digital marketing business.
The agency, which has handled Sprint’s direct marketing chores since early 2007, now adds responsibility for Sprint’s e-mail, microsite and landing page effort. Billings on the business, won by Euro RSCG after a review, weren’t disclosed.
Omnicom’s Tequila unit was the incumbent. Goodby, Silverstein & Partners continues as Sprint’s lead agency for both traditional and digital work.
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